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Bras101
ALL ABOUT THE THINGS THAT HOLD YOU UP
The Magic of Upbra
The Upbra was originally developed to answer the need for a bra that would actually lift and not just occupy space with a bunch of foam. Our team of designers and engineers spent 6 years creating this technology using the input of nearly 1,000 women.
Unlike any other bra where you can move the cups closer together, the Upbra stays in the same place so that you always look the same from the outside. The Upbra moves your breasts inside the cup by pulling the adjusting straps- bringing the breasts closer together for smaller sizes, and up with larger sizes. The fantastic part about this bra is that the lifting has nothing to do with your shoulder straps. This means the bra can be worn effortlessly and comfortably, with or without straps.
Starting with our smallest size 30B, as the Upbra sizes get larger, we modify the design of the bras to transition from giving amazing cleavage in smaller sizes, to providing amazing lift in larger sizes.
Unlike any other bra where you can move the cups closer together, the Upbra stays in the same place so that you always look the same from the outside. The Upbra moves your breasts inside the cup by pulling the adjusting straps- bringing the breasts closer together for smaller sizes, and up with larger sizes. The fantastic part about this bra is that the lifting has nothing to do with your shoulder straps. This means the bra can be worn effortlessly and comfortably, with or without straps.
Starting with our smallest size 30B, as the Upbra sizes get larger, we modify the design of the bras to transition from giving amazing cleavage in smaller sizes, to providing amazing lift in larger sizes. Share
