About Us

Why We Created Upbra Bras

The Upbra bra was developed with 3 goals in mind:
  • to create a bra that could give lift & cleavage naturally, without excessive padding
  • to make that bra fully adjustable, so that women could select the amount of lift they wanted
  • to make that bra comfortable & able to work for women of all sizes

cleavage and lift that beats every push up bra

The Upbra bra has become the most complex bra ever created. Upbra’s patented technology, gives women natural comfort & cleavage in one single bra that's made with meticulous attention to detail right here in California.


The Upbra Story

Upbra's Origin

Upbra® bras were designed over a period of six years by a team of bra engineers who decided it was time to do what had seemed impossible for so many years before. It could not have been done without the input and ideas from the hundreds of women from around the world who helped shape the design and objectives along the way.

Upbra on the CBS show the doctors
Above image: a screen shot of when the Upbra® bra
was featured on the CBS show 'The Doctors'

Natural Lift & Cleavage

Women are finding that adjusting their look with an Upbra bra is as simple as a pull of the cleavage adjusting strap. With that much adjustability, almost anyone is now able to get cleavage that they could never have done so before, naturally with what they have, and without having to go under the knife.

real cleavage and lift that beats all the push up bras
Remember: How far you take it... is up to you!



Made in USA

Upbra Miraculous Stay-Up Strapless Bra

Of all the companies selling bras in the U.S., only 4 still manufacture their products here. Outsourcing allows companies to save costs on materials and labor which often results in products which have lower quality construction. Upbra bras and swim tops are handmade by our team of skilled seamstresses right here in California. The seamstresses also work closely with our design team and manufacturing engineers, and design improvements are made weekly.

The cost of Upbra bras and swim tops reflects the care and craftsmanship put into each and every product that we manufacture, and we are proud to have all Coolware products fully sourced and constructed in the USA.

Cruelty Free

Upbra also believes in caring for our environment and in the preservation of a clean ecosystem for all of its living beings. As a result, we make every effort to reduce our environmental footprint. All of our products are cruelty free and made in the USA, using recycled components as often as possible.

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